Position Description

Senior Manager - Paid Media
Location 2K Publishing International
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SENIOR MANAGER - PAID MEDIA




2K are looking for a passionate, self-motivated leader to manage the relationship between our global headquarters in Novato, California with our Territory teams and their Media Agencies across our International markets.  You must have at least ten years of experience either on the client or agency side and be adept at managing and navigating matrixed organizational structures along with a clear understanding of data and its application to modern marketing.

The Senior Manager – Paid Media will be based in Windsor, UK with a focus on support for International territory media planning.  They will have direct reporting lines into the Global Head of Media in Novato, California and dotted-line report to the Windsor based Director, International Marketing & Communications.



Key Responsibilities/Accountabilities:
 

  • To support the 2K International Territory teams and their Media Agencies and provide guidance on key strategic initiatives to collaboratively develop and seamlessly execute consumer engagement strategies
  • Act as 2K International lead on cross-discipline integrated marketing programs, contribute to the overall media planning process and drive a digital first approach for all campaigns
  • In conjunction with 2K Territory teams, identify and develop effective communications solutions that deliver business results
  • Balance the Global and Territory marketing requirements of 2K
  • Facilitate the workflow process to ensure the inclusion of KPI goals and benchmarks on all paid media investment strategies
  • Serve as the key point person for data analysis across International Territories via the utilization of the Datorama platform – this includes the ability to interpret and analyse data and develop recommendations that may impact 2K’s approach to communications strategies with a specific focus on paid media
  • Ensure the use of marketing and media best practices across International Territories
  • Media and creative analysis and recommendation – support on analysing programmatic, AB testing on creative, CPT vs. CTR, pixel tracking, funnel conversion metrics etc.
  • Marketing spend analysis.  Key beats and spend mapped and effectiveness analysed vs. key measurement metrics (pre-order, sales, purchase intent, consumer sentiment etc.)

     

Pre-Requisites:
 

  • 10+ years in the industry or related experience
  • Self-starter and problem solver
  • Ability to develop strong, open and collaborative working relationships by gaining trust to successfully manage and deliver against expectations
  • Consistently exhibit natural curiosity and dynamism
  • Innate ability to respectfully challenge the status quo
  • Excellent written and spoken communication skills
  • Extensive experience with digital marketing communications with a specific focus on the role and KPIs that digital channels play in the communications mix
  • Aptitude to define solutions that will generate measurable results via a thorough knowledge of the principles of marketing and media
  • Experience with digital and brand analytics including the ability to interpret and analyse data to provide insights and recommendations for change
  • Proven experience executing complex consumer marketing strategies across diverse Territories with a specific focus on paid media and data



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