INTERNATIONAL COMMUNICATIONS MANAGER – CORE GAMES - Windsor, Berkshire (UK)
Reporting to the Head of International Communications, this role forms a key part of the International Communications team, leading the development of measurable, strategic international communications plans for core games titles from studios including Hangar 13, Firaxis and Gearbox Software.
The International Communications Manager works closely with the territory communications teams across the region, ensuring communications plans are deployed in line with business objectives, and supporting and facilitating the territory teams to generate positive awareness and coverage for 2K and its products.
The role supports the Global Communications lead in the development of the global communications strategy and requires a diplomatic voice to champion the perspectives of the territory communications teams. The role also works closely with both internal and external development studios.
The International Communications Manager also has direct line management of the International Social and Community Manager, to ensure a consistent flow of messaging throughout all earned and owned channels.
Partner with and influence the Global Communications Team from project kick-off through launch and beyond to contribute to building and executing world-class communications strategies across the region
Become an extension of the Global Communications Team, be integral to the creation of the global communications plan and be a voice for International Territories to ensure international communications needs, events and opportunities are considered during planning
Forge a close relationship with the International Brand Managers to ensure the international communications plan delivers on the global strategy
Work closely with the Head of International Communications to ensure that territory brand plans are received, summarised and approved by executive team
Support the Territory PR Managers on the execution of local communications plans and initiatives, providing them with guidance and working closely with them to harmonise all activities with agreed global plan
Develop strategies to engage international content creators, including YouTubers, streamers and influencers
Coordinate with the International Brand Managers and International Community & Social Managers to ensure all activities are aligned and on brand
Co-ordinate, distribute and, if required, produce the creation of PR assets to the international territories
Organize and lead press trips to developer studios and international developer tours, and travel to conventions, press events and other industry related events as required
Work with both internal and external development studios to accommodate interview and feature requests from international media
Report on key communications activities and events sharing results vs. KPIs, key learnings and relevant insights to all key stakeholders
Day to day management of the International Social and Community Manager, guiding them in creating engaging content campaigns on all community channels
Develop and maintain close relationships with first parties, licensors and other relevant external entities
Keep informed of market trends, products, promotional avenues and opportunities. Sharing relevant information with the wider team
Understand the regional commercial status for each product, incl Sell-in, Sell-through, market share, YoY franchise performance (units & revenue)
Building and Developing Relationships:
Build and maintain excellent working relationships and communication channels internationally
Build close relationships with Marketing/Comms teams in international, global and territory offices
Develop positive relationships with the PD team and developers
Forge strong relationships with partners, licensors and first parties
Close relationships with all 2K/T2 departments
Key Skills and Requirements:
Proven track record in running effective communications campaigns on an international or territory basis with at least 4 years’ experience at a similar level
A strong knowledge of digital is essential, and experience (or a strong interest in) utilising a wide variety of channels in communications campaigns
Robust understanding of the communications and media landscape, and recent/emerging trends
Influencer marketing is an important part of the role, experience working with or building strategies around content creators is beneficial
Motivated self-starter who is passionate about his/her work in a multi-cultural environment and understands the nuisances of working with diversity of talents and environment across the business
Proven direct management experience
Excellent organisational skills, capable of managing conflicting deadlines in a busy office, and working well under pressure
Strong communicator. Fluent in English, in both written and oral communication. Other language skills are considered a bonus
Competence in understanding international and territory requirements
Driven team player, with a collaborative approach and comfortable working within a complex matrix organisation
Professional and mature attitude and communication at all times
Game expertise/knowledge desirable, especially shooters, action-adventure, story-driven and turn-based strategy games
Budget management experience
Willingness to travel
Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, 2K Marin, 2K Czech, 2K Australia, Hangar 13, Cat Daddy Games and 2K China. 2K’s stable of high quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*. 2K is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2k.com.
*According to 2008 - 2014 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through December 2014.