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Position Description

Automotive BDC Consultant/Social Media Manager - Devan Acura (4758)
Job Location Milford, CT
Employment duration Full time
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Social Media Manager Job Description

The BDC Consultant will administer the Devan Acura’s social media marketing and Internet lead providers. Administration includes but is not limited to:

·         Cultivation of leads and sales

·         Deliberate planning and goal setting

·         Development of brand awareness and online reputation

·         Content Management

·         Marketing of off brand used cars

Essential Duties

Essential Duties include the following but are not limited to:

  • Manage social media marketing campaigns and day-to-day activities including:
  • Develop relevant content topics to reach the company’s target customers.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen & respond to users in a “Social” way while cultivating leads and sales.
  • Develop and expand community and/or influencer outreach efforts.
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Instagram, Blog, etc.).
  • Manage efforts in building online reviews and reputation.
  • Monitor online reviews and respond to each review.
  • Analyze key metrics with management and tweak strategy as needed.
  • Compile reports for management showing results (ROI).
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Implement ongoing education to remain highly effective.
  • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
  • Create a Social Consciousness for the dealership in the community and target those who place a high value on companies with same. 
  • Maintains a professional appearance.
  • Attends managers meeting as requested.

Compensation:

Hourly Rate: $14.50 per hour

Monday – Friday 8:00 a.m. – 5:00 pm

Bonus: Consists of Appointments Set & Conversions to Sales.

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