Inspired by Care

Since 1992, Omnicell (NASDAQ: OMCL) has been inspired to create safer and more efficient ways to manage medications and supplies across all care settings. As a leader in medication and supply dispensing automation, central pharmacy automation, IV robotics, analytics software, and medication adherence and packaging systems, Omnicell is focused on improving care across the entire healthcare continuum—from the acute care hospital setting, to post-acute skilled nursing and long-term care facilities, to the patient’s home.

Over 4,000 customers worldwide use Omnicell® automation and analytics solutions to increase operational efficiency, reduce medication errors, deliver actionable intelligence and improve patient safety.

Omnicell’s innovative medication adherence solutions, used by over 32,000 institutional and retail pharmacies in North America and the United Kingdom, are designed to improve patient adherence to prescriptions, helping to reduce costly hospital readmissions.

Recent Omnicell acquisitions, including Ateb, add distinct capabilities, particularly in central pharmacy, IV robotics, and pharmacy software, creating the broadest medication management product portfolio in the industry.

Senior Business Development Manager Public Health


Senior Business Development Manager Public Health


Responsible for the growth of the MA business and lead market development opportunities in International.

Essential Functions:

In order to work effectively as a Business development manager, the position is expected to:

  • Develop new market opportunities for public health (20%)
    • Select key markets for growth
    • Work with International GM to define the public health market opportunities for selected key markets
      • Determinate the legal restrictions/possibilities for Med Adherence in Key markets
      • Create execution plan for Omnicell International strategy pertaining to Public Health
      • How is the medication management funded in different markets, and who benefit from our solutions?
      • Determine what medication management solutions in the public domain are needed and what we can offer.
      • Market sizing & Competitive analysis
      • What is the value proposition we can offer per stakeholder?
    • Work with product management to develop the needed solutions. (Introduction roadmap)
      • Market sizing
      • Product/Solution requirements
      • Product/Solution design
      • Business case
      • Develop pricing strategy per country
  • Manage the introduction of MA solution(s) in (new) market (50%)
    • Work with marketing to introduce MA solutions into the market
      • Identify key geographies and markets to expand into
      • Develop the sales playbook for key market
      • Develop demo scripts
      • Develop sales materials
      • Educate the sales people (internal and external)
    • Work with GM/Distributor to make our solution standard of care
      • Develop studies, proof points and white papers to proof the benefit of the technology
      • Introduce the value proposition to stakeholders that can influence making our solution standard of care. (follow the money, and policy making)
    • Support the local organization to generate leads
      • Support field marketing in developing a promotion plan
      • Develop models for new products and markets
      • Support on sales and promotional events and give customer demonstrations
      • Monitor lead development, pipeline and take needed corrective actions
      • Organize special promotion campaigns
  • Sales support for new MA solution(s) (30%)
    • Work with salespeople
      • Understand the challenges/needs/requirement analysis of the customer
      • Position our solution for the customer
      • Development of the business case and ROI models for the customer
      • Defining the solution
      • Develop Pricing mechanisms and product positioning
      • Support answering questions/tender
      • Deploy sales playbook for new market entry

Required Knowledge and Skills:

  • Education background
    • Pharmacy degree
  • Working experience
    • 5+ years of experience in international environment
    • Demonstrable experience business development
    • Demonstrable success in selling     

Preferred Knowledge and Skills:

  • Education background
    • Business administration
  • Working experience
    • 5+ years in experience in MA

Work Conditions:

  • Willing to travel in 60% of time

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

Omnicell will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

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