Job Description

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Digital Marketing Manager

Job Code: Marketing
Location: Atlanta, GA
Category / Program: Marketing
Pay Range:
# of Openings: 1
Employment Duration: Full Time
Department: Marketing

Agency Description

Jewish Family & Career Services (JF&CS) is a human service agency providing professionally delivered services to individuals and families of all religions, cultures, ages and lifestyles that support self-determination and self-sufficiency. Our vast array of services and programs serve a diverse population. People come to us knowing we will do our best to help them or to point them in the right direction. We hold these values close to our heart:

Commitment and Integrity
Compassion and Respect
Innovation and Collaboration
Professionalism
Responsiveness to Diverse Needs

Job Description

Digital Marketing Manager

If you live and breathe digital and social marketing, enjoy working within a fast-paced team, and want your work to actually make a difference, we want to talk to you.

JF&CS is looking for a Digital Marketing Manager to plan, develop, implement, track, and optimize our digital and social marketing campaigns across all our digital channels.

As our Digital Marketing Manager, you will work with the marketing team, the development (fundraising) team, and supporting vendors to launch campaigns on time and on budget.

Your goals and objectives will be identified by your supervisor, the Chief Marketing Officer.  They will fit within our marketing department’s goals of increased fundraising, increased brand awareness, and increased service area clients.

We are looking for a proactive, organized, detail oriented, big-picture thinking, content driven, technology specialist to work alongside our existing marketing team.  We work hard and have passion for our work.  We make a significant difference in our community, and digital marketing is a key component of our communications strategy.

Responsibilities

  • Serve as agency lead on all things digital
  • Maintain website and use as primary digital tool
  • Work within and with existing marketing tools and platforms
  • Plan, oversee, execute, and manage all digital marketing, including SEO/SEM, marketing database, email, social media and other fundraising and brand advertising campaigns through our content strategy
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify our industry trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with internal and external partners
  • Provide thought leadership and perspective for all things digital
  • Develop and monitor campaign budgets
  • Prepare accurate reports on digital marketing overall performance

Requirements

  • Bachelor’s degree in Marketing or relevant field.
  • A minimum of 2 years’ experience in a digital marketing or advertising position.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Solid understanding of Google analytics, Adwords, Hootsuite, Mailchimp, CSS and JavaScript.
  • Strong knowledge of Instagram, Facebook ,Twitter and SnapChat, as well as emerging social media platforms.
  • Experience creating and optimizing paid social media campaigns
  • Design skills and video editing a plus

Education or License

Bachelor's Degree





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