Senior Digital Strategist

Location: Washington, D.C.
Job Code: 3446
# of Openings: 1

Description

Are you up for a meaningful challenge? Do you aspire to use your creativity to drive social change? 

Then come join our team of sharp, passionate and (sometimes) quirky activists.  In our 30+ years, we’ve helped elect presidents and world leaders; fought for stricter laws on tobacco from Nashville to Nigeria; united foster children with their forever families; and helped bring vaccinations to children around the world.

Our mission:  to create real and lasting change in the world.  And between our D.C. home base, San Francisco and our Seattle, WA office you’ll find all the know-how and drive to create communications and advocacy campaigns that deliver real results.

We are…earned media experts, public policy wonks, social and digital strategists, comms and advertising gurus, designers, writers, media planners and multi-media producers.

You are…a Senior Digital Strategist who knows how to:

  • Understand and apply user experiences to build customer journeys along paid and owned channels, driving users' actions to meet clients' goals through measurable KPIs 
  • Develop unique strategies and build upon current client strategies within the digital arena to meet/exceed objectives
  • Develop strong, trusting relationships between clients and agency partners, providing support during strategy, ideation, and execution
  • Provide digital content strategy for key accounts, understanding the larger integrated communications strategies in place, and delivering ideas and solutions that enhance reach and effectiveness for websites, campaigns, or social media communities
  • Develop digital strategy tools and content, including editorial calendars, blog posts, Facebook posts, Tweets, etc.
  • Write and produce client-facing proposals and memoranda, presentations, strategic plans, landscape analysis report, and other materials, both independently and in collaboration with internal teams
  • Conduct and report on stakeholder interviews, audience interviews, content audits, traffic analysis, social media scans, and other digital discovery work
  • Monitor, evaluate and present campaign results by leveraging online tools, including NUVI, social media platform insights and analytics and Google Analytics
  • Partner with Research & Planning team to develop a total understanding of online target audience and mindset modes
  • Review deliverables prior to client review
  • Provide campaign performance reporting and analysis internally and to clients
  • Partner with functional digital strategists in SEO, UX, technology, paid media, and creative, along with account managers, to shape digital content plans for clients

You have…

  • Bachelor’s degree or equivalent in a related field
  • 7+ years of experience in digital marketing and strategy, including web content, social media, analytics, and SEO (digital experience required)
  • Strong relationship management, organizational and project management skills
  • Ability to work effectively with a variety of internal teams and business groups, including Account, Creative, Media and Technical delivery specialists
  • Strong interest in technology or digital marketing
  • Health, education, political or nonprofit marketing experience a plus
  • Experience working in a fast-paced environment and you are comfortable working with interdisciplinary teams
  • Strong problem-solving skills and ability to exercise independent judgment

GMMB is an equal opportunity employer. All applicants are considered without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, marital status, veteran status or any other discriminatory factors prohibited by law.





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