The Vice President of Marketing (Aquarium Marketing Coordinator) will assist the Chief Operating Officer (Aquarium Operations Administrator) in the planning and development of all marketing and public relations activities for the Virginia Aquarium in order to drive attendance, enhance the brand, and increase overall revenues.
This position will manage the marketing and public relations operating budgets to effectively achieve all program objectives; develop marketing, social media and public relations priorities, goals and expected outcomes; and develop and monitor effective performance indicators and metrics to adjust strategies, goals, and expected outcomes, as needed. This position will also lead efforts to develop and apply summative market research and predictive analytics to understand changing market dynamics and to effectively target marketing and communications strategies. Work closely with a variety of internal and external stakeholders to enhance communications, develop partnerships, identify marketing channels, and build connections. Create travel and tourism related publicity opportunities. This position will direct, supervise, monitor and evaluate the performance of the Department’s marketing and public relations staff, including the PR Manager, Brand Manager, Graphic Designers, Photographer, Videographer, and the Department’s advertising agency of record.
May be required to occasionally travel overnight for conferences, professional development, and to represent the Aquarium at other functions. Must be available to work evenings, weekends, holidays, and overtime when required to meet operational needs. Positions within this class have been designated as Alpha I positions requiring employees to work during inclement weather, regardless of the City’s operational status.
MINIMUMS: Requires a Bachelor's degree or higher in marketing, public relations, tourism, business administration, management, museum administration, or related field; plus six (6) years of related experience; or any combination of education (above the high school level) and/or experience equivalent to ten (10) years utilizing the required knowledge, skills and abilities. Must have, or obtain, a current and valid Virginia or North Carolina driver's license in accordance with Virginia or North Carolina DMV driver's license eligibility requirements. SPECIAL REQUIREMENTS: Must be available to work evenings, weekends, holidays, and overtime when required to meet operational needs. Positions within this class have been designated as Alpha I positions requiring employees to work during inclement weather, regardless of the City?s operational status.
DMV Transcript: Required
CDL: Not Required
DOT History: Not Required
CPS Check: Not Required
Physical: Not Required
Respirator: Not Required
Polygraph Review: Not Required
Psychological Screening: Not Required
Attachments Required: None.
The ideal candidate will have a Bachelor's degree or higher in marketing, tourism, business administration, management or related field, as well as experience in a supervisory/management role within a related field. Experience creating and implementing marketing and public relations plans, and experience developing and monitoring complex budgets associated with marketing and public relations programs. Experience administering social media applications, such as Facebook, Instagram, Twitter, SnapChat, and similar applications for a business, organization or group. Proficiency with Microsoft Office, and Adobe Photoshop Illustrator, and InDesign. Also preferred is individual certification or accreditation by industry organizations such as the American Marketing Association or Public Relations Society of America.
VRS Contribution: All full-time employees are required to contribute 5% of annual salary toward their retirement account; in accordance with VRS retirement provisions. This will be handled through a pre-tax payroll deduction.