Travelzoo is a global media commerce company. With 25 offices and more than 28 million members in Asia Pacific, Europe and North America, we publish outstanding deals from over 2,000 travel, entertainment and local companies. A career at Travelzoo is more than a job -- it’s a calling. We love what we do and our team works hard to make an impact.
Travelzoo is seeking a Marketing Manager to lead performance marketing initiatives at Travelzoo.
The ideal candidate will be a highly analytical and hands-on problem solver with a proven track record of successfully managing acquisition and retention for a consumer digital brand.
In this role, you will be responsible for measuring performance and optimization of all channels in order to lower costs and increase customer lifetime values, while documenting and building the required processes and frameworks.
Acquire and thoroughly track incremental members through all channels (paid and non-paid)
Develop and execute plan for driving engagement of newly acquired members
Conduct multi-variable testing for all ads and marketing landing pages to ensure a positive user experience
Ensure diversification of member acquisition channels, while maintaining overall CPA goals
Negotiate media and liaise across larger portals (Google, Facebook, etc.), ad networks, and DSPs
Work with editorial and content teams to develop and execute plan for increasing member engagement and re-engagement of lapsed members
Oversee product marketing campaigns ensuring positive ROI
Compile detailed reporting of all live marketing campaigns that illustrate efficiency of paid media spend
Work closely with vendors and Travelzoo’s internal IT group to implement marketing campaigns and tracking
Work with accounting and Head of Marketing, U.S. to ensure all invoices are paid and approved on time
Troubleshoot ad delivery and performance
Partner with Marketing Director and global brand leadership to implement Lifetime Value metrics to track and assess quality of acquired members post-acquisition and beyond
4-year college degree preferably in Marketing or related field
Minimum of 5+ years of experience in a performance marketing or growth role for a digital consumer brand
Past experience decreasing acquisition costs and increasing lifetime value
Intellectual curiosity and motivation to understand what drives member (consumer) behavior through quantitative and qualitative data
Experience working with a Customer Data Platform or first party data to gain insights and provide actionable solutions
Competitive salary and benefits
Medical, Vision and Dental
Entrepreneurial culture with global career development opportunities
Travel perks, including an annual stipend and extra vacation days to experience Travelzoo’s deals
If you are a globally-minded professional who thrives in a collaborative environment and values a meaningful career, then we want to work with you!