Director, Insights & Strategy

Location: Dallas, TX
Job Code: 1773
# of openings: 1


The Integer Group is looking for a lead strategist and problem-solver, a precision-thinker, an insatiably-curious futurist and creative collaborator with a deep understanding of shopper marketing activation at both big box and specialty retail in our Dallas, Texas agency.

The Director, Insights & Strategy, is the day-to-day conduit between creative, the client, and the consumer, focused on getting to insights and unearthing marketplace/cultural truths. The core contribution of this person at Integer’s Dallas office will be to lead client initiatives by synthesizing research results to inform strategic recommendations that result in ground-breaking, creative solutions.

DNA Makeup:

  • 40% Strategic framer – experienced in developing big ideas into communications and engagement frameworks
  • 35% Dynamic storyteller – deft at developing powerful narratives to deliver insights and strategy for client buy-in
  • 25% Research consultant – experienced in consulting on primary research and lead secondary research (based on core research skills in designing and executing ethnographies, focus/user groups and brand workshops, as well as data analysis)

Job Description

  • Uses a research driven approach to develop the right questions, be an aggregator and help us stand apart at the table
  • Develop plans to help client achieve their retail vision by bringing together Integer assets and talent, products, partners and services (CX strategy, digital strategy, content management, campaign management, multi-channel analytics, user experience, and e-commerce/omnichannel commerce)
  • Collaborate with clients and internal partners to generate ideas and strategies that utilize innovative, emerging media/technologies
  • Visionary who can see how digital ventures will transform industries and deliver value to our clients
  • Help to identify and develop organic growth opportunities with existing client
  • Inspire innovation and great work; oversee related consulting projects and solution implementation
  • Contribute to the expansion of the Insight & Strategy department within Integer
  • This position reports directly to the SVP, Insights & Strategy and is a core member of Integer’s broader Insights & Strategy team

Job Requirements

  • Minimum 5 years of experience in an advertising, digital strategy, account planning, marketing or research role within a consultancy, agency, or marketing-driven organization
  • Global brand development experience and retail shopper experience is preferred
  • Understanding of both B2C and B2B marketing channel marketing is required
  • Insight-driven, experience/design-driven, value-driven and solution-driven, with an ability to establish strong client relationships and be a trusted advisor and an agent of change
  • Excellent understanding of the development and design process and has worked with a wide-range of cross-functional teams
  • A self-starter with an entrepreneurial spirit with vision and leadership to enact change within the agency and the industry
  • Ability to thrive in a fast-paced, ever-changing and demanding professional environment
  • Flexibility to work extra hours with limited to no advance notice
  • Proven ability to lead large-scale, complex projects
  • Some domestic travel may be required

The Integer Group® is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, North and South America.  To find out more about what makes Integer a great place to be, watch our Be Infectious video, join our conversation on Shopper Marketing at Shopper Culture, or follow us on Social Media -

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