Sr. Digital Media Planner

Location: Dallas, TX
Job Code: 1686
# of openings: 1


JOB SUMMARY:  If you’re looking for a quiet, run-of-the-mill, day in, day out job, then you should probably move on to the next ad. But if you’re a Sr. Digital Media Planner who isn’t afraid to roll up your sleeves and get a little dirty, then by all means, please keep reading. You see, while other agencies shy away from the unexpected, we look for the different, the unusual, the “bless your heart, just a little bit off center.”  Because that’s where all the best ideas come from.  The ideas that change the world.  We cause a ruckus in order to shake out the ideas that work from the ones that don’t. We embrace the chaos of new thinking to get to a better place.  So if you're thinking, "Chaos?  Whoa, scary!" then move along, little doggie.  But if you're confident enough to break a few eggs, while you're breaking the mold, then Integer Dallas might be the place for you. You can call it crazy.  We just call it another day. 


Now this job is in Dallas, Texas so we prefer someone who knows how to two-step. Or at least is willing to give it a try. As a Sr. Digital Media Planner you’ll be expected to manage a few things like the preparation and implementation of media plans for clients. You’ll also be fiscally responsible for client media budgets. And if you have CPG shopper media experience, all the better. Lastly, it doesn’t hurt if you happen to like bowling, chili cookoffs and crazy costumes. (We have awesome company events.) If this sounds like the type of whirlwind you’d like to be part of, then give us a shout. We’d love to meet you.


  • Researches, plans and implements all paid interactive elements: banner, search, in game, email and mobile marketing etc. Recommends segmentation and targeted contact strategies. Ensures holistic approach through close collaboration with creative, account service etc. 
  • Identifies key metrics and recommends appropriate campaign management and measurement mechanisms to evaluate campaign performance.  Actively monitors campaign results, implements and makes optimization recommendations and updates campaign reporting regularly.
  • Assists with developing interactive media strategies for new business initiatives. Assists with process flow required to facilitate interactive media programs.
  • Negotiates and manages multiple vendor partnerships keeping client goals and objectives top of mind. 
  • Evaluates potential business development partnership proposals on behalf of clients and provides POV and rationale on feasibility and benefits.
  • Assists with providing digital education and consultation to teams.
  • Seeks out developmental opportunities and actively participates in agency and professional training initiatives and seminars training.
  • Utilizes strong organizational skills to manage media budgets, contracts and bills on client’s behalf.



  • Bachelor’s degree in advertising, marketing or related field.  3+ years experience and previous digital media experience required.
  • Candidate must have a basic understanding of the interactive space with desire for continual learning
  • Ability to gain respect of your clients and internal teams
  • Strong interpersonal skills, including conflict resolution, consensus-building skills and leadership abilities
  • Knowledge of digital media vehicles, tactics, mobile, search, etc.
  • Demonstration of strong verbal, written and presentation skills, including good grammar, spelling, punctuation and attention to detail
  • Exceptional organizational and communication skills
  • Strong strategic and analytical thinker with drive for constant campaign optimization and improvement
  • Ability to work under tight deadlines and handle multiple tasks in a stressful environment
  • Actively participates in agency and professional training initiatives and seminars training
  • Flexibility to work extra hours with little or no advance notification
  • Knowledge of and experience with tools such as; DART, Excel Google Suite  (Adwords, analytics, etc.) Neilsen Suite (@Plan, AdRelevance), etc.

The Integer Group® is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, North and South America.  To find out more about what makes Integer a great place to be, watch our Be Infectious video, join our conversation on Shopper Marketing at Shopper Culture, or follow us on Social Media -

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