Senior Business Analyst - CRM

Location: Cincinnati, OH
Department: Sales Support
Employment Duration: Full Time Regular
FLSA Status: Exempt
Job Code: 2019-57
Office based or Remote: Office Based


Senior CRM Business Analyst 

AtriCure, Inc. provides innovative technologies for the treatment of Atrial Fibrillation (Afib) and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure’s Isolator® Synergy™ Ablation System is the first and only medical device to receive FDA approval for the treatment of long standing persistent Afib and we have treated over 200,000 patients over the past ten years. Additionally, our AtriClip Left Atrial Appendage (LAA) Exclusion System products are the most widely used LAA management devices worldwide, with more than 130,000 implanted to date. For more information, visit or follow us on Twitter @AtriCure.



The Senior Business Analyst is responsible for helping to define and determine the strategy for delivering ongoing improvements to our CRM application.  As a Sr. CRM Business Analyst, you will be responsible for collecting and analyzing requirements to suggest and implement the solutions within our Microsoft Dynamics CRM solution. You will focus on our sales initiatives by collaborating with Sales, Marketing, Education and other departments as needed.  You will be responsible for ensuring that the business requirements are met while providing a variety of advisory services around project management, business process development, implementation support and end-user training. The ideal candidate must have a good understanding of CRM project implementations as well as specific experience with MS Dynamics. We're looking for a self-starter who thrives in a fun but results-oriented work environment, passionate about delivering measurable results and enjoys working on a wide variety of projects.



  • Own all aspects of CRM support/business needs for the Sales Team
  • Document business needs, but being able to distinguish between needs and wants; identify gaps between business needs and standard CRM application functionality; design and document solutions that fill the gaps; and provide detailed business requirements.
  • Perform application configuration and customization of the CRM system (building screens, designing custom objects, developing workflows, etc.), including testing and evaluation to ensure quality and consistency
  • Evaluate and implement any add-ons to enhance the CRM system.
  • Prepare and document data conversion requirements for mapping from company systems into CRM
  • Develop, document, and execute test plans to assess the integrity and accuracy of business processes, CRM module functionality setups and modifications, enhancements, customizations, and patches.
  • Develop and maintain end user training documentation and deliver training to users as required.
  • Develop and maintain business process documentation and consider compliance in all business process analysis and redesign activities.
  • Support, analyze, and resolve critical production application issues as required.
  • Construct summary and detailed views in MS Dynamics for all CRM subject areas.
  • Provide guidance for system/process workflow template development and data filtering criteria
  • Ensure consistency of CRM usage conventions, compliance with best practices, and integrity of data.
  • Perform and/or provide oversight on mass data uploads into CRM system
  • Understand and provide recommendations for other departments.
  • Follow new releases, patches, and system updates.
  • Lead small & mid-size projects from inception through implementation following SDLC and project managements best practices.
  • Drive user adoption of CRM systems to ensure compliance and success of the tool.
  • Become a subject matter expert in all things Atricure; products, hierarchy, personnel, etc.
  • Perform other job-related functions as assigned.



  • Bachelor’s Degree in a related field of study is required
  • 3-5 years’ experience working with CRM environment and complex CRM datasets
  • 2-3 years’ experience with MS Dynamics CRM
  • Proficient in Microsoft Excel, Access, Word, & PowerPoint
  • Ability to communicate and build relationships at all levels within the organization
  • Highly effective verbal and written communication skills
  • Strong analytical abilities with solid attention to detail
  • Ability to learn and apply new technology



  • Sales operations experience within the pharmaceutical, biotechnology or medical device industry
  • Experience using Scribe, PowerBI, etc.
  • Experience with Business Analysis


ESSENTIAL JOB FUNCTIONS (Physical or mental qualification requirement – i.e. walk, sit, stand, bend, push/pull, lift (how much), travel %; O=Occasional, R=Regularly, N=Never):

  • Regularly walk, sit, and stand
  • Occasionally bend and push/pull
  • Occasionally lift over 25 pounds
  • 10% travel possibility
  • Position dependent upon candidate passing pre-employment physical/drug screen


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, status as an individual with disability, sexual orientation or gender identity.

AtriCure is an Equal Employment Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity or any other characteristic protected by federal, state, or local law(s).


AtriCure participates in the federal E-Verify program to confirm the identity of and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here


AtriCure has a variety of benefits available for US based employees and their families.  Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 15 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more.   Corporate-based employees also have full access to our on-site fitness center and cafeteria.  To see a complete list of our benefits, please visit our careers website:

Agency and Third Party Recruiter Notice:


Agencies that submit a resume to AtriCure must have a current Agreement in place, executed by a member of the Human Resource/Recruiting Department. In addition agencies may only submit candidates to positions for which they have been invited to do so by one of our Recruiters or Recruiting Managers. All unsolicited resumes sent to us will be considered property of AtriCure and AtriCure will not be held liable to pay a placement fee.

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