Therapy Awareness Representative: NYC

Location: New York City
Department: Sales
Employment Duration: Full Time Regular
FLSA Status: Exempt
Job Code: 2018-76
Office based or Remote: Remote


Position Summary:

The Therapy Awareness Representative (TAR) will be focused on the development and adoption of AtriCure’s cryoanalgesia therapy for acute post-operative pain relief in cardiothoracic procedures in an assigned geography.  The TAR will develop and execute a business plan that creates awareness, advocacy, and routine adoption of the therapy; this includes prospecting, qualifying, and closing sales within an individual hospital and related departments or at the health system level.  This role must be able to work with sales teams and individuals within designated geography to develop, train and support physicians’ and their staff on AtriCure’s cryoanalgesia products.  This position requires excellent organization, relationship management, teamwork, and strategic planning.


  • Develop, implement and execute a strategic business plan for a designated territory to achieve assigned objectives
  • Identify and target key accounts, health care professionals, and hospital decision makers that have the greatest impact on ensuring successful adoption of the therapy
  • Understand the customer’s current standard of care, constraints, needs, and goals related to post-operative pain management
  • Identify and educate key health care professionals that manage post-operative pain in the hospital setting
  • Develop and augment customer relationships through education on the science and application of the therapy
  • Manage and coordinate customer visits, educational programs, procedural observations, proctoring, and relevant tradeshow participation 
  • Form relationships with hospital administration to understand hospital dynamics; develop and present the value proposition of the therapy for administrative buy-in
  • Educate surgeons and operating room staff on the safe and effective use of the therapy through in-services and product demonstrations
  • Work closely with the National Director, Therapy Development to implement and execute strategies to achieve corporate objectives
  • Responsible for understanding and satisfying the requirements for obtaining access to a hospital, healthcare system, or other client site



  • Bachelor’s degree or relevant experience
  • Specific knowledge and selling or support experience related to post-operative pain management preferred
  • Must have strong clinical and technical aptitude
  • Excellent interpersonal skills; the candidate must enjoy and excel at personal relationship building
  • Problem-solving / trouble-shooting skills
  • Computer experience with Microsoft programs such as PowerPoint, Outlook, Excel, and Word
  • Ability to travel up to 50% depending on territory size, location and market conditions


  • Experience supporting cardiac or thoracic procedures
  • Experience with therapy awareness in the medical device industry


ESSENTIAL JOB FUNCTIONS (Physical or mental qualification requirement – i.e. walk, sit, stand, bend, push/pull, lift (how much), travel %; O=Occasional, R=Regularly, N=Never):

  • Regularly walk, sit, and stand
  • Occasionally bend and push/pull
  • Regularly lift up to 25 pounds, occasionally lift over 25 pounds
  • 25-80% travel possibility
  • Position dependent upon candidate passing pre-employment physical/drug screen

Agency and Third Party Recruiter Notice:


Agencies that submit a resume to AtriCure must have a current Agreement in place, executed by a member of the Human Resource/Recruiting Department. In addition agencies may only submit candidates to positions for which they have been invited to do so by one of our Recruiters or Recruiting Managers. All unsolicited resumes sent to us will be considered property of AtriCure and AtriCure will not be held liable to pay a placement fee.

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