Senior Media Relations Specialist

Location: United States-PA-Pittsburgh Metro Area-HQ Office
Company Order Number: 5463
# of openings: 1

Description

Senior Media Relations Specialist
Canonsburg, PA
 
JOB SUMMARY
The Senior Media Relations Specialist is responsible for the implementation and maintenance of PR campaigns with the goal of enriching the company’s visibility in the market place to existing customers and potential customers and providing important information about the company to the financial community.
 
ESSENTIAL FUNCTIONS
Develop and maintain strong external and internal PR resources to conceptualize, conduct interviews, research, and write proactive media pitches, press releases, and contributed articles to solicit placement within relevant media outlets that will expand the company’s visibility in the market place and to the financial community
Develop PR strategy to gain media attention and build brand awareness in support of overall goals
Manage and create quarterly global PR reports  
Cultivate and enhance collaborative working relationships within the press and publicity community
Gather and disseminate timely information to press and staff
Work on various marketing projects from inception through to completion, spanning across functional groups
 
JOB MINIMUM REQUIREMENTS AND QUALIFICATIONS
Bachelor’s degree in Engineering, Marketing Communications, Journalism, Public Relations, English or Writing  
A minimum of 5 years of experience as a media or public relations professional
Excellent verbal and written communication skills
Successful track record of placing compelling stories with reporters, bloggers, and influencers
Demonstrated capacity for understanding and applying marketing strategies and objectives
Demonstrated ability to work effectively with all levels of management
Time management skills with the ability to multitask and meet deadlines while maintaining a high level of attention to detail
 
OTHER INFORMATION
Prior experience working in a technical business setting with engineers or in engineering simulation preferred
PR agency experience a plus
Public company experience preferred
B2B software experience a plus
Prior experience working with PR software (Vocus and PR Newswire) preferred
Previous experience managing other professionals preferred
 
ABOUT ANSYS, INC. 
If you’ve ever seen a rocket launch, flown on an airplane, driven a car, used a computer, touched a mobile device, crossed a bridge, or put on wearable technology, chances are you’ve used a product where ANSYS software played a critical role in its creation. ANSYS is the global leader in engineering simulation. We help the world’s most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, we help them solve the most complex design challenges and engineer products limited only by imagination. Join our nearly 3000 professionals in more than 75 strategic locations around the world in making a difference in the world of engineering simulation and product development. Visit www.ansys.com for more information.
 
Non-Negotiable Hiring Criteria:
ANSYS INSPIRE Values:
Innovation
Strive for Excellence
Passion & Intensity
Integrity
Respect & Trust
 
ANSYS Inc., is an Equal Opportunity Employer
 
Please:
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