Communication Consultant, Road Safety Program
Vital Strategies, headquartered in New York City, is an international public health organization. Our programs strengthen public health systems and address the world’s leading causes of illness, injury and death. We currently work in 73 countries, supporting data-driven decision making in government, advancing evidence-based public health policies and mounting strategic communication campaigns. Vital Strategies’ priorities are driven by the greatest potential to improve and save lives. They include non-communicable disease prevention, cardiovascular health promotion, tobacco control, road safety, obesity prevention, epidemic prevention, overdose prevention, environmental health, vital statistics systems building and multidrug-resistant tuberculosis treatment research. Our programs are primarily concentrated in low- and middle-income countries in Africa, Latin America, Asia and the Pacific; the Overdose Prevention Program is our first initiative in the U.S. Please visit our website at www.vitalstrategies.org to find out more about our work.
A Communications Consultant is sought to provide media relations assistance within a strategic communication approach to help create public support for strong road safety policies, programs and measures. The Communication Consultant will engage journalists, generate media stories, optimize social media, and implement a multi-platform strategy to support government and BIGRS partners’ efforts. They will also support efforts to run social marketing/paid mass media campaigns that are complemented by enforcement strategies.
Create a strategic communication workplan annually, regularly adjust it to keep up-to-date and help execute to maximize the quality and quantity of media coverage on the government road safety initiatives;
Develop and maintain calendar used to plan for local release of important international road safety reports or developments;
Write regular blogs and social media posts to communicate local progress, disseminate information and contribute to BIGRS newsletter;
Build and maintain relationships with journalists to engage around road safety focus;
Pitch local and national journalists on relevant news and offer up information sources, thus building relationships with them that can help convene journalist meetings to facilitate conversations around road safety;
Serve as a resource for BIGRS partner organizations to deliver knowledge and understanding on the local media environment and to help publicize milestones and relevant news on road safety issues;
Organize press events around major BIGRS milestones as well as social marketing campaign launches; write press releases and press notes and assist with translations;
Monitor local news coverage and maintain a media tracking list;
Contribute to curriculum and methodology development for the journalism workshops and fellowship programs, and carry out journalist trainings, oversee follow-up efforts and maintain master list of trained journalists;
Act as coordinator and facilitator of social marketing/paid media campaigns, working closely with Vital Strategies’ Policy, Advocacy and Communication (PAC) team;
Manage suppliers including creative, research and media planning agencies, as needed.
Journalism or PR background
Excellent communication skills
At least 5 years of experience in communication
Academic qualifications – at least Bachelor’s level
Public health and government relation experience would be an advantage
Familiarity with public policy, media relations and advocacy
Strong writing and editing skills in (local language), as well as ability to produce written media relations materials such as press releases, talking points and fact sheets.
Proven capacity to work in multidisciplinary or multi-agency setting
English language proficiency
Solid knowledge of Microsoft Office Suite (Excel, Word, PowerPoint, Outlook);
Consistent and reliable internet access is required to be able perform this role;
Residency and valid work permits in the country of work.
Currently work from home;
Reporting to the Initiative Coordinator with technical guidance and significant direction from Vital Strategies communication lead.
To apply, please submit a CV, cover letter and writing sample through the Vital Strategies Career Center.
Closing Date for Applications: July 29, 2020. Only shortlisted candidates will be contacted.