Position Description

Senior Manager, Demand Generation & Account-Based Marketing
Location Atlanta
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This role is responsible for developing and executing end-to-end marketing revenue driving strategies for N3.

Candidate should have a strong understanding of the B2B technology space and Account-Based Marketing and apply this knowledge to create programs, campaigns, and activations that increase awareness of N3’s service offerings and drive demand within this audience. Candidate should also have a passion for leveraging marketing and sales related technology while understanding and maximizing its impact on digital marketing programs. This role works closely with the other members of the N3 Marketing, Sales, and Technology teams, as well as external agencies and vendors.

Core Responsibilities

  • Leads and contributes to strategic planning and hands-on implementation of marketing, sales and account-based campaigns including messaging, nurture programs, emails, landing pages, website, blogs, marketing content, sales collateral and enablement, client case studies, and meetings and events. This includes some content writing.
  • Works with N3 Business Development and Sales teams to create sales outreach strategies, programs and messaging, frequently working within SalesLoft
  • Understands and can apply Account-based and Demand Generation Marketing strategies
  • Sets, measures, tracks and reports on marketing contribution and program goals and analyzes success of campaigns and programs, optimizing where needed
  • Supports development and maintenance of social media and website presence, ensuring postings and blogs are frequent and relevant to the corporate branding and messaging strategy
  • Serves as a project manager to the N3 marketing team, ensuring timelines are set and met for program development and resources are aligned to accomplish program tasks
  • Collaborates and coordinates with external Agencies / Partners for strategic planning and initiative execution
  • Collaborates with Marketing Operations to improve data quality, reporting, and segmentation
  • Proactively establishes and maintains scalable processes that ensure best practices in campaign and lead management
  • Manages select initiatives / campaigns as senior point of Marketing contact

Required Skills and Experience

  • 5 to 7 years of experience working in a B2B corporate marketing role, within technology greatly preferred
  • 3 to 5+ years in B2B marketing role with experience in demand generation campaign development, deployment and measurement
  • Experience developing and implementing Account-based and Demand generation Marketing programs
  • Proven leadership expertise, particularly in partnering with strategic marketing and sales functions, to advise, develop and ensure alignment on demand generation campaign strategy, execution and key KPIs
  • Bachelor’s degree from accredited university, preferably in marketing, communications and/or journalism
  • Experience working at a marketing or digital agency managing clients is a plus, as well as experience managing agencies
  • Strong strategic thinker with ability and drive to implement and execute programs he/she helps to design
  • Experience using and creating programs with Marketing Automation (Marketo, Eloqua, etc.) required.
  • Experience using and guiding use of CRM platforms (Salesforce.com, Dynamics, etc.) as well as supporting integration with Marketing Automation platforms required
  • Consummate team player with hard-wired “start-up” DNA (e.g. thrive in high volume, fast-paced environment with best balance of empowerment and accountability)
  • Extremely well organized; Program Manager-level ability to plan, own and deliver critical path projects with ability to communicate effectively while meeting deadlines.
  • Must be detail-oriented, organized, and have excellent verbal/written skills.
  • Ability to problem solve and make professional judgment decisions.
  • Ability to handle and prioritize multiple projects.
  • Highly knowledgeable of social media platforms, including Facebook, Twitter, LinkedIn, and YouTube.
  • Strong knowledge of Microsoft Office, or similar, applications (Word, Excel, PowerPoint, Outlook).
  • Some experience with Wordpress a plus.
  • Follow all N3 Information Security policies and processes as required per the job function/role of this position.
     

Equal Employment Opportunity 
N3 recruits, hires, and promotes for all positions without regard to race, religion, color, national origin, gender, age, sexual orientation, gender identity and/or expression, handicap or veteran's status. All terms and conditions of employment such as compensation, benefits, work assignment, availability of facilities and privileges of employment are administered on the same basis of equality.
 

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