Position Description

Marketing Strategy Director
Location New York, New York
Job Code GMMktStrategy1216
# of openings 1
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Company Overview
Giant Media is the leader in premium video distribution for advertisers, delivering more relevant and immersive brand engagement through a superior user experience.

Located in New York City, Los Angeles, Kansas City, Chicago, and Fort Myers, Giant Media is an innovator in native and outstream video advertising through the ongoing development of cutting edge, user-friendly ad units. We deliver high performance, engaged viewers and positive consumer experiences for top global brands such as Johnson & Johnson, L’Oréal, Heineken, and others.

The Marketing Strategy Director will oversee a team that includes a Sales Strategist and interns dedicated to the strategy and support of new business development. This team works hand-in-hand with the Marketing and Sales teams to showcase Giant’s value, build demand for our products, and capture new client opportunities. This position reports into the VP of Operations.

Position Overview
This person will be responsible for leading the sales strategy function, from telling our story to potential clients – who is Giant, and what can we do – and creating compelling sales narratives, to supporting the sales team in communicating campaign plans in order to close new business (both in person and via email), along with branded content strategy. In no particular order, duties include:

1.) Establish and drive vision for the positioning and packaging of Giant Media’s native and outstream video advertising products to our brand advertiser client base

  • Lead constant improvement of messaging, layout, formats
  • Develop plans that showcase value, creativity, understanding of client goals, and measurable solutions

2.) Manage sales strategy process and team members

  • Create environment for team to learn, thrive, and grow in their roles

3.) Work closely with heads of Sales and Marketing teams to maintain seamless sales strategy workflow

  • Strive to build a cohesive approach for go-to-market strategy

4.) Develop a deep understanding of Giant Media’s capabilities and technology to create compelling sales materials and proposal responses

  • Contribute ideas on how we can improve our product mix

5.) Identify and craft product narratives and associated materials designed to help understanding and adoption of Giant Media products and services

  • Take a creative and unique approach to positioning and messaging
  • Creatively showcase our native, outstream video and branded content capabilities

6.) Provide original ideas and client feedback to product team to help improve our ad products

7.) Oversee branded content lifecycle – from ideation through execution

  • Manage strategy, timelines, budgets, deliverables, and measurement

Candidate Overview
The successful candidate will be an inspiring and confident leader with at least:

  • 5-7 years of experience in digital advertising, digital media, and/or ad tech marketing
  • Past experience in pre-sales and sales support at a digital media, ad tech, or marketing company
  • Deep understanding of the overall ad technology ecosystem (SSP, PMP, RTB, etc.), ad formats, 3rd party data, viewability, and other related products and concepts
  • Prior experience managing a team
  • 2+ years’ experience with developing and executing branded content programs
  • Demonstrated success as a skilled writer, including experience effortlessly shifting between creative writing and technical writing
  • Bachelor's degree or relevant experience

The successful candidate will also demonstrate the following abilities:

  • Highly Efficient: possesses multi-tasking and project management capabilities.
  • Strategic Thinker: proactive about building strategy and plans for execution.
  • Entrepreneurial: maintains vision of the future in terms of team growth, capabilities, and continued improvement.
  • Skilled Manager: ability to coach up reports.
  • Extremely Strong Communication: both written and verbal, both internal and client-facing, with very high attention to detail.
  • Hands-On and Resourceful: able to deliver results utilizing the resources available; has a get-it-done mentality; able to work in an entrepreneurial environment requiring strong hands-on abilities.