Digital and Social Media Marketing Manager

Location: Dallas, TX Corporate Office
Employment duration: Full time

About Mimi's

About Mimi's

The story of Mimi’s started with people; Arthur J. Simms was inspired by the beauty, foods and flavor of France and a woman he met there named Mimi. Today at Mimi’s we embody this inspiration and we strive to provide the same warmth and sincerity that one would welcome a guest into their home with. At Mimi's, our Associates are the most important resource in our service commitment to our Guests. By applying the 'Three Standards of Excellence' and embracing our values of trust, teamwork, respect integrity and commitment, we nurture and maximize talent to the benefit of each individual and the Company. Mimi's fosters a work environment where diversity is valued, quality of life is enhanced individual career aspirations are fulfilled and Mimi's continued success is celebrated by all.

When you work for Mimi’s, you become family!


Description

STATEMENT OF PURPOSE

The Manager of Digital & Social Media Marketing is responsible for leveraging the efficiency of digital and social channels to optimize guest engagement. 

This person will oversee the Mimi’s brand website, email member contact strategy/calendar and program management, marketing campaign development/implementation, competitive activity and inbound/outbound digital strategies.

The ideal candidate has a passion for delivering results, driven by continual testing of new tactics. The successful person is one with keen strategic vision and who possesses the experience and knowledge to maximize the current Digital and Social Media landscape – as well as the creative vision around how to grow traffic and engagement with new media opportunities. 

This position will own calendar and implementation, while managing through and winning support of a cross-functional team.  This position will develop programs that integrate into larger brand objectives.

The candidate should thrive in a fast-paced environment, be a self-starter, enjoy success and be team oriented.  This position is classified as full-time, exempt.

ESSENTIAL FUNCTIONS

  • Leads the Digital and Social Marketing strategy and implementation.

  • Serves as point for digital/social agency partner relationships.

  • Works cross functionally to plan and execute social media marketing calendar.

  • Strengthens the brand’s relationship with Guests -- leveraging our digital community and developing strategies to grow our database and social engagement.

  • Utilize Guest feedback tools to understand level of engagement and conversations about Mimi’s Cafe and how it can create new brand opportunities.

  • Responsible for management of the digital and social media budget.Creates and manages timelines.

  • Manage and grow E Club.Provide on-line support for loyalty, catering and on-line ordering initiatives.

  • Maintain and develop content for the website, including SEO strategy.

  • Track and report on competitive programs, producing a competitive calendar.

  • Assists in planning and building the Digital and Social Marketing strategy.

  • Strengthens the brand’s relationship with Guests by leveraging our digital community and developing strategies to grow our database and social engagement.

  • All other duties as assigned.

KNOWLEDGE AND SKILLS

  • Experienced managing agencies, timelines and budgets (proposals and execution).

  • Candidate should be fully immersed in all major social networks with demonstrated understanding of how to produce results with digital marketing.

  • Experienced integrating digital and social media efforts into broader media and marketing strategies.

  • Copy writing and editing for digital channels, and developing editorial calendars.

  • Versed in search engine optimization best practices, search marketing, social media optimization and related analytics.

PERSONAL ATTRIBUTES

  • Passion for harnessing the power of Digital and Social media to drive business results.

  • Active learner and forward thinker who excels at identifying evolving media trends.

  • Strong written and oral communications skills.

  • Thrives in a high-energy, fast-paced, collaborative environment.

  • Is a flexible individual, creative thinker, is a self-starter and problem solver—a team player.

  • Enjoys attaining success through collaboration with cross-functional teams and agencies.

EDUCATION AND EXPERIENCE

  • Bachelor’s degree required, preferably with a concentration in advertising, marketing, or communications 

  • The ideal candidate will possess 4+ years of digital and social experience

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL REQUIREMENTS 

While performing the duties of this job, the employee is regularly required to sit, talk or hear. The employee frequently is required to reach with hands and arms. The employee is occasionally required to stand; walk; use hands to handle or feel objects, tools, or controls; climb or balance; as well as taste or smell.  The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include; close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.





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