Marketing Content Writer

Location: Chicago, IL
Job Code: 1986
# of openings: 1

Description

Downers Grove based, Officite is currently looking for a Marketing Content Writer to create compelling copy that drives lead generation and supports lead nurturing and upsell campaigns for three brands and multiple areas of practice.

Job Description:
The Marketing Content Writer is responsible to help drive qualified traffic to our sites and upsell our current client bases through informative, highly-converting product descriptions and benefit statements and campaign offers. This individual needs to be a strong writer with a solid background in SEO. This individual will report to the senior copywriter and will collaborate with team members and sales as necessary to ensure product and offer details are accurate and compelling across various marketing channels (direct mail, email, social, landing pages, and blogs). This person will also be responsible for maintaining and writing new, ongoing, and topically relevant blog posts which will help attract new site visitors, benefit SEO and be a basis for engaging content to be shared across multiple channels. This Marketing Content Writer will also support direct mail and print.

Day-to-Day Responsibilities:
- Research, write and edit copy for print and digital content, including articles, blog posts, presentations, videos, white papers, case studies.
- Write new and edit existing product copy to be used on product websites and other marketing channels.
- Create compelling campaign copy to be used across multiple marketing channels; direct mail, email, landing pages, paid social and PPC that supports lead generation and upsell revenue generating campaigns.
- Compose scripts for videos designed to inform and educate target audience.
- Post relevant SEO driving content across social network.
- Monitor and respond to brand commentary across social channels.

Education or Experience:
- Bachelor’s Degree in English, Marketing, Advertising, Communications or other relevant field of study.
- 2-4 years content development experience, B2B and SaaS experience preferred.
- Proficiency with Microsoft Office products.
- Capable of leveraging social media to promote content.
- Knowledge of 3rd party marketing tools such as Google Analytics, Facebook, AdWords.

Required Skills:
- Functional knowledge of SEO best practices.
- Ability to multitask on multiple, simultaneous projects.
- Impeccable writing and editing skills.
- Comfortable working in a startup environment.
- Capable of working independently while also coordinating within a team environment.
- Thieves working in a dynamic environment under tight timeframe.
- Ability to multitask on multiple, simultaneous projects.
- Strong organizational, interpersonal, and communication (written and verbal) skills.

For full consideration for this role, previous writing samples will be required.

Check us out! www.officite.com

To apply, please visit: http://chp.tbe.taleo.net/chp02/ats/careers/requisition.jsp?org=CARSDIRECT&cws=1&rid=1986

Internet Brands, Inc. and its wholly owned affiliates are equal opportunity employers.

About Officite:
Officite is a leading provider of premium websites and Internet marketing services for thousands of healthcare practices worldwide.  An energetic and highly motivated company, Officite has been servicing the healthcare community since 2002. Our office is located in Downers Grove, IL just across from Yorktown Shopping Center. Additional information about Officite can be obtained at www.officite.com.

About IB, our Parent Company:
Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Automotive, Health, Legal and Home / Travel. The company’s award-winning consumer websites lead their categories and serve more than 100 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands’ powerful, propriety operating platform provides the flexibility and scalability to fuel the company’s continued growth. For more information, please visit www.internetbrands.com

Keywords
Marketing Content Writer, Content Specialist, Content, Web, Online, Internet, Net, Chicago, Downers Grove



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