Content Manager

Location: Los Angeles (Headquarters)
Job Code: 1720
# of openings: 1

Description

Los Angeles based Demandforce is currently seeking Content Manager, who is responsible for the development of marketing communication materials to support customer acquisition and customer retention. Demandforce is a leading online marketing and communication software service that helps local businesses thrive in the Internet economy. Demandforce's award-winning products help build businesses a strong online reputation and leverage local network marketing.

Responsibilities:
- Establish and manage work flow for requesting, creating, editing, publishing, and  retiring content.
-manage resources and write copy to support all marketing initiatives in 5 verticals:  medical, dental, lifestyle, auto and veterinary.
- Lead the content strategy that supports and extends sales, business development and marketing initiatives.
- Leverage market data and input from internal departments (Sales, Customer Success, and Business Development) to develop and produce content themes/topics to support marketing initiatives.
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels, including online, social media, email, mobile, video, print and webinars.
- Establish and manage work flow for requesting, creating, editing, publishing, and  retiring content.
- Write copy for content and product marketing campaigns.
- Develop and maintain a comprehensive content calendar, ensuring coordination with other stakeholders.
 
Qualifications:
- 3+ years of experience in content writing and strategy in a B2B environment.  Experience targeting SMB customer segments highly desirable.  
- Demonstrated experience developing and creating high quality email content.  
- Strong writing, editing and writer-coaching skills.
- Demonstrated project management skills.
- Strong collaboration and communication skills.
- Bachelor’s degree in Journalism, Communications, Marketing  preferred.
- Meticulous attention to detail and an eye for quality.
- Strong work ethic and demonstrated ability to operate in a fast paced, dynamic environment.

To apply, please visit: http://chp.tbe.taleo.net/chp02/ats/careers/requisition.jsp?org=CARSDIRECT&cws=1&rid=1720

Check us out!  www.internetbrands.com

About Internet Brands:
Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Automotive, Health, Legal and Home / Travel. The company's award-winning consumer websites lead their categories and serve more than 100 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth.

For more information, please visit www.internetbrands.com

Keywords:
Marketing Manager, Marketing, Content and Product Marketing, Communication, Content Manager, Los Angeles, Product Strategy, Web, Online, Internet

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