|Location:||New York, NY|
NOTE: This position may also be based in our SF office or New York office.
**MUST HAVE EXPERIENTIAL MARKETING STRATEGY EXPERIENCE**
We're OBE, a brand experience agency built from of team of creative problem solvers, driven by an entrepreneurial spirit, and motivated by a nothing-is-impossible mentality. We love what we do and the people we do it with. And we LOVE to nail every opportunity thrown at us.
Sound like you? We should talk. We're looking for a talented Strategist who is brave and relentlessly curious to join our crew. The Strategist will be an integral link between Business Development, Account Services, Creative and Design, ens
ESSENTIAL JOB FUNCTIONS
KEY STRATEGY RESPONSIBILITIES & DELIVERABLES
Research: perform research for new and existing client opportunities; collect, read, analyze, interpret and synthesize relevant information from a variety of sources
o Key areas of Research include:
▪ Target Audience
▪ Contextual Research
Insight Development: based on analysis of research, derive key Insights that help direct creative ideation and/or client recommendations
Brainstorm Prep & Participation: In collaboration with Creative Strategy, Strategists will develop Research & Insights decks to help fuel creative brainstorms.
Measurement Planning: Strategy owns the creation of Measurement Plans during the Concept Development/Pre-Planning Phases of a project (when they are assigned to the project) and during the Proposal Development phase of a pitch process.
Program Data Analysis: Analyzing data collected at key points throughout the project execution to determine hits, misses and optimization opportunities
OBE Thought Leadership: The Strategist will greatly contribute to ongoing OBE Thought Leadership by sharing out with OBEALL, writing blog posts, sharing insights and key research, and taking advantage of speaking opportunities when possible. Thought leadership, though, does not exclusively fall in the Strategy bucket—all members of OBE are encouraged to be thought leaders and should be developing our Thought Leadership by sharing inspiration and best practices, contributing to our blog, sharing research, booking speaking engagements, etc.
Trend Reporting: For ongoing clients and experiential at large, proactively share out quarterly trend reports and relevant articles/research studies that will help build our value for our clients and in the industry/marketplace
New Business Development & Prospecting: Strategist will help drive and develop prospect plans, uncovering key business pain points of prospective brands and clients and developing strategic outreach strategies
Event Audits: Strategist will lead the development of Event Audit forms for ongoing projects and/or OBE research of new or industry-relevant events
o When possible, Strategy will perform these audits
o When not possible, Strategy will help other team members prepare for onsite audits and review findings post-audit to help craft a recap/Audit Insights report
BUSINESS DEVELOPMENT ROLE
Drive new business development activities, including identifying new opportunities with new and existing clients to further penetrate the target market segments.
Manage New Business opportunities, working closely with CEO and Biz Dev support team
Strategize and direct capabilities deck creation; assist with execution when necessary
Attend capabilities meetings and discovery/briefing sessions
Participate in all Go/No Gos with agency Leadership to confirm projects and opportunities we will pursue
Develop personal target list and plan outreach with approval of President and/or CEO
Help develop and execute OBE Marketing Strategy
Help evolve the OBE brand
Contribute to OBE Social Media presence, including strategy and execution/copywriting for brand-distributed assets
Contribute to OBE thought leadership on the OBE blog and/or support OBE speaking opportunities
Help write pitch decks and client proposals
Participate in cross-functional website development team
DESIRED SKILLS AND EXPERIENCE
BS/BA in Marketing, Communications, Advertising or related field
Minimum of five years of direct experience in Live/Events Marketing
ESSENTIAL KNOWLEDGE, SKILLS AND ABILITIES
OTHER QUALITIES AND SKILLS
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