Creative Director, Concept & Campaign Integration

Location: San Francisco
Department: Creative


On Board Experiential recently named as one of 2017’s Best Places To Work in Events!

In a world where recommendations, reviews and shares are the main influencers for people’s purchase decisions, we make sure our clients are at the center of those conversations. At On Board Experiential Marketing, we are builders of “I-gotta-tell-my-friends-about-this” brand experiences, from consumer activations to press events and from races to product reveals.

With teams in Los Angeles, San Francisco, Portland, Dallas and New York City, we create personalized storytelling experiences through integrated experiential campaigns and activations for brands such as Nike, Activision, Beats by Dre, Bear Naked, Kashi, Morningstar Farms, Google, and Genentech.


Your mission

As the Creative Director, Concept & Campaign Integration On Board Experiential Marketing you’ll bring big, transformative ideas to the table and lead designers to realize grand visions. As a master curator and storyteller, you’ll work to inspire game-changing ideas from our team of experts and articulate them into a clear creative campaign concept. You’ll examine all aspects of a design problem and create thoughtful, viable and unexpected creative solutions. You’re a true team player with an expertise in experiential strategy and great copywriting, and the passion and creative chops to crank up brand impact for some of the world’s leading companies.

Key accountabilities

Creative leadership

  • Guide strategic development of integrated experiential marketing campaigns; oversee planning, concept development, design and implementation; assign tasks and monitor progress  
  • Work closely with clients; listening to them and articulating their situation, goals, and requirements into inspiring creative briefs
  • Lead brainstorming sessions and workshops designed toward specific outputs and solutions that address client strategy and tactical business needs
  • Act as the catalyst that mixes ideas, pushes concepts, and finds the best way to meet the client's needs with compelling, innovative creative executions
  • Write copy that connects directly with an audience to inspire and activate
  • Understand and work within project parameters: client goals and requirements, internal goals, attendee experience, technical constraints, as well as budget and schedule
  • Develop and present winning new business pitches  
  • Be a sponge for industry trends, sharing insights and inspiration with the agency at large
  • Contribute leadership in terms of best practices, standard processes and past experience to drive the agency’s capabilities forward

People management

Provide mentorship and direction to strategists, writers and designers; understanding their strengths and weaknesses, providing regular educational opportunities, constructive critique and thoughtful guidance along their growth path
Encourage curiosity, strive to continually increase the quality of the creative output of the agency

Reports to
Executive Creative Director

San Francisco

Benefits of joining the OBE family

When you join OBE, you do more than simply switch companies to advance your career. You become part of the OBE family, a group of talented and curious people who dream big, embrace change, and work hard but play harder. We pour our blood, sweat and tears into everything we do - and we love it. We believe that “good enough” is never the right answer, and as a team we continue to push the boundaries of what's possible.

Because OBE hires the best people, we work hard to provide benefits that make our lives better so we offer a comprehensive benefit program which includes:

  • Health coverage for you and your family through medical, dental and vision plans
  • 401(k) plan after 1 year of employment, with company’s annual Safe Harbor contribution
  • Gym/fitness activity reimbursement
  • Work from home Fridays
  • Dog-friendly offices
  • Sabbatical program
  • Annual company offsite at a unique location
  • Lots and lots of coffee
  • Working alongside some of the coolest people you know


Knowledge and experience

  • A solid portfolio of 8+ years successful and relevant experiential/environmental/field marketing and experience design, strategy and/or writing, at an agency
  • At least a basic understanding of all aspects of client-focused brand and marketing creative, including brand development, social, digital, advertising, OOH, retail/POS, media and environmental/experiential design
  • Experience and skill to drive the development of new business and client review decks and various communication vehicles
  • Creative and strategy-driven POV in developing best-in-class integrated experiential marketing campaigns and programs
  • Effective communicator and storyteller with ability to find the best approach to verbally and visually communicate an idea AND articulately present it to other team members, clients, and agency partners
  • Ability to develop a singular voice from multiple content contributions
  • Excellent listening skills, able to get to the heart of what the client is telling you
  • Experience collaborating with a team of strategists, creatives, designers, producers, and account managers
  • Adept at multi-tasking while coordinating multiple projects and resources

Education and skills

  • BA/BS in Business, Design, Marketing, Communications, Strategy or similar
  • Technical understanding of and capability with the latest Adobe Suite of programs, including Photoshop, Illustrator, and InDesign
  • Fluid capability with Mac suite of programs including Keynote, and Microsoft Office, particularly PowerPoint and Excel

Qualities for success

  • Passion for building out game-changing experiential ideas and bringing them to life
  • Ability to generate and present thought leadership on behalf of the agency, bringing thoughtful strategy and storytelling that drives innovative client work
  • Inspirational and motivating, intuitive enough to know when to push yourself and your team to make ideas better
  • Understands that a great story is the key to tapping into emotions and creating memorable and sharable experiences
  • Ambitious self starter with an eye for fantastic creative while maintaining productivity in a fast-paced environment
  • Adaptability to whatever gets thrown at you from day to day
  • Demonstrated work or personal experience or interest in technology, lifestyle, sports and/or entertainment industries is a plus


Please include a cover letter explaining why your experience is specifically relevant to this role along with a link to your online portfolio. Like you, we want to make sure this is a great fit so show us your personal style and why you think your next opportunity is here at OBE.


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